What is a white paper?

It is a detailed exploration of a hot topic related to your product or service and relevant to your potential customer. A white paper can focus on business process issues, environmental changes or even technology but the focus should be current and of interest to your customers.

What should your white paper accomplish?

• Provide a fair and neutral assessment of the issue(s)
• Highlight your strengths relative to other players
• Provide the customer with a framework for relating the discussion topic to their environment