Customers want content that educates and informs:
Case studies that show how other organizations improved their business
Buying guides that frame and simplify decision-making
White papers that provide detail on hot topics
Web content that is relevant and interestingYou want a writer who delivers:
::.. Confidence
Experienced, professional and quickly able to understand complex or technical information.
::.. Marketing savvy
I understand where content fits into your overall marketing plan and sales process before I start. I have 10 years of marketing experience developing marketing programs and content.
::.. Speed
I work quickly with short lead and turn around times.
::.. Independence
If you had time to hand hold a writer, you would have time to write it yourself. I use an established process to manage projects with set communication and hand off points. I work with the existing background material you already have - in whatever form it may be.